During my experience as Creative Director at Boston agency Modernista!, I co-directed this TV spot with my wife Linn Olofsdotter, who was also the designer for the project. The purpose of the commercial is to created for the release of Budweiser's new drink "Budweiser Select" during the 2005 Superbowl.

Its production, at Lobo, involved a mix of rotoscoped live action, animated After Effects graphics and hand-drawn animation. The music track was created by Brazilian electronic band Golden Shower.



The images below were created as a separate design approach, which was rejected by the client.