Campaign for Lexus HS
I recently collaborated with JD Hooge and Team One on the campaign for the new Lexus HS. My participation involved creating illustrations for the print ads as well as about 20 info graphics for the website.
Print Ads
Below are the three print ads that I designed. Some of the details in the illustrations were quite minimal and faint. The intention was for the car and typography to tell the story and for the backgrounds to work merely as a visual support.
Info Graphics
Below are some examples of how the info graphics were applied to the website. These designs were achieve through a collaboration between myself and Gavin Potenza.
Print Ads
Below are the three print ads that I designed. Some of the details in the illustrations were quite minimal and faint. The intention was for the car and typography to tell the story and for the backgrounds to work merely as a visual support.
Info Graphics
Below are some examples of how the info graphics were applied to the website. These designs were achieve through a collaboration between myself and Gavin Potenza.